Equation of Excellence

In this solo cast, FERMÀT Commerce shares five tips for becoming a better marketing leader. The tips include hiring the right talent, delegating responsibility, running effective leadership meetings, distributing workload, and being your number one fan. FERMÀT also discusses the agency talent matrix, the RACI framework for responsibility, the L10 meeting structure, the IDS method for problem-solving, and the goals-rocks-to-dos framework for workload management.

Takeaways

Hire go-getters and game changers who can have a significant impact on the organization.
Clearly define responsibility and ownership using the RACI framework.
Run effective leadership meetings using the L10 meeting structure.
Use the IDS method to identify, discuss, and solve issues.
Manage workload using the goals-rocks-to-dos framework.

Chapters

00:00 Introduction
00:39 Tip 1: Hiring
01:30 Tip 2: Delegating Responsibility
02:20 Tip 3: Running Leadership Meetings
04:17 Tip 4: Distributing Workload
05:17 Tip 5: Being Your Number One Fan
06:16 Agency Talent Matrix
06:45 Responsibility, Accountable, Consulted, Informed (RACI)
09:55 L10 Meeting Structure
11:23 Identify, Discuss, Solve (IDS)
15:11 Workload Structure: Goals, Rocks, To-Dos
18:25 Being Your Number One Fan